3 Ways to Create a Successful Marketing Campaign
Marketing needs to have a clear understanding of who your target audience is.
It’s important to clearly identify [who your target audience is by] both demographic and psychographic (attitudes, interests and behaviours), to help develop key messages and to identify the best communication channels to reach them through your marketing.
Pick your channels.
Not everyone needs to be on Facebook, or in a magazine. “In addition to asking, ‘Which channels do my customers use?’ ask yourself ‘What are the channels’ strengths and weaknesses? How will they help me reach my business objectives?'” he suggests. “Be ruthless in selecting (and rejecting channels). It’s better to concentrate on the more effective channels than trying to be everywhere all the time.”
Have a consistent look.
Make sure your visual identity is consistent. Visual identity is far more than your logo. It entails having a common overarching design (look and feel), style of photography and graphics, consistent logo treatment [and] common colours and fonts.
Everything should look as if it came from the same [company]. A person reading an e-newsletter or brochure should see an immediate visual connection when visiting the website.
Specifically, for those looking to use digital to drive in-stores sales with coupons, using a tracking platform that generates unique barcodes with every coupon printed and then allows you to receive data back from retailers and coupon clearing houses about which corresponding campaign segments are performing best from an ROI standpoint.
For the record, Social media marketing requires specific skills (e.g., writing and editing, photo editing, a little tech know-how and being able to respond in real time).
Whether you’re launching a new product or location or bringing in new business partners, social media campaigns work wonderfully with pivotal moments in a company’s life. Any time you need to communicate goals or generate buzz, social media is the cornerstone of your success.